The GPC scheme includes key ranges of taps, showers and sanitary systems in the GROHE portfolio including its signature Rainshower®, the stunning Veris collection and brand new products such as the Euphoria Shower System. Each participating showroom is entitled to a rebate for each product purchased from approved distributors* and this will be paid in cash to showrooms at the end of each quarter.

New bold and inspiring displays will be on offer as well as in-depth training courses to guarantee that showrooms understand each product to maximise selling potential. Lastly, to ensure the redemption format is extra simple, showrooms just need to send in their invoices and GROHE will do the rest.

Within the current economic climate it is even more important for manufacturers and retailers to work closely together to make the most of business opportunities.  The response has been unprecedented with a large number of showrooms across the country signing up for the GPC. The scheme has seen a diverse mix of showrooms join, from mainstream to the more boutique, which shows that redemption across the GROHE portfolio of products ranges from entry level to design led. 

Jay Phillips, Head of Sales, GROHE comments: "All of us in business understand that cash is king, therefore we introduced an initiative that actually gives cash back to showrooms.  Something that is certainly welcomed in this challenging market. GPC showrooms receive impressive displays, comprehensive product training and high quality design-led products, all of which result in improved sales to happy satisfied customers.  The GPC will ensure we build further loyalty and improve showroom margins.  It's easy to understand why the Grohe Partner Club is so popular as it was developed on the back of forums and feedback from our showroom partners. It's a win-win situation for all.

We're one of the few manufacturers that have continued to invest and innovate this year. Launching over a hundred new design-led products, with further product launches planned in 2010, it's an exciting time for everyone associated with Grohe." 

Further endorsement for the scheme comes from two current Partner Club members, Ketan Vekaria, Sales Manager, Elec Mec showroom based in North-West London and Ashley Helyar, Sales Manager for Simply Kitchens & Bathrooms in Dorset.

Keten Vekaria says: "The GPC is a great idea and works well for us. Our cashback rates are increasing each quarter and now Grohe has included the new Euphoria and G1000 Cosmo range, which are really great products, we are looking forward to an even more profitable and mutually beneficial relationship."

Ashley Helyar says: "It is a given that if a customer can see a product, it is a lot more likely to sell.  Grohe product displays are available to members at great prices, are an ideal selling tool and with the additional product training, the team here can really do justice to the products.  The whole concept is really working for us."

Contact showrooms@grohe.co.uk to find out how your showroom can get involved with the GROHE Partner Club. .

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