JIS Europe is the UK’s leading supplier of stainless steel towel rails and radiators. Richard Thelwell, who founded the company is clear about the reasons for its success. “Aiming primarily at the independent bathroom retailer, I immediately recognised that the first essential was the highest quality in design, raw materials used and especially in customer service”.

Managing director of JIS Europe Richard Thelwel sees a future for modern radiators in living rooms as there are for stylish towel rails in the contemporary bathroom. Using towel rails as a fashion feature is now accepted by designers and consumers who recognise that this necessary, practical appliance can also be a stylish adjunct to the modern bathroom.

Tall, elegant and slim, the new Zehnder Fina adds a touch of beauty to any modern setting. Comprising a uniformly flat and elegant rectangular radiator body, the Zehnder Fina generates high levels of energy-efficient radiant heat for a consistently pleasant room temperature. With rapid response times thanks to a low water content and patented steel front placed directly onto graphite, the Zehnder Fina is suitable for use on low water temperature systems and ensures compatibility with renewable energy sources.

West Midlands based heating specialist, Aestus, is renowned for providing quality radiators and heated towel rails. Over the years it has built up a solid reputation for bringing the very latest styles and innovations to the UK market, always ensuring that quality is second to none. The 70 series from Aestus is characterised by a distinctive slim and slender design, with tubular (T70) and square (I70) versions available.

Hudson Reed announces the launch of Fin, a new floor mounted double panel radiator. The introduction of Fin offers a timeless radiator design that combines the traditional look of a floor mounted radiator with up to the minute styling for the modern home. This radiator measures just 570mm wide by 900mm high but the double panel tubular format provides a healthy output of up to 6653 Btu/hr., providing plenty of heat as well as being visually pleasing; adding a warm welcome to any room.

Designed in conjunction with the School of Architecture in Germany (PBSA) Ideos is a trendsetting heating product with striking visual effect. A clear design statement the geometrical symmetry is irresistible and guaranteed to catch the eye of many discerning designers and clients. The integrated thermostatic valve as illustrated is pure design perfection.

Following the recent announcement that Vogue (UK) Ltd has undergone a significant re-launch, the brand has extended its product offering of innovative designs with the ‘Marine’ towel rail. Vogue (UK) Ltd has developed a remarkable talent for transforming the basic towel rail into a masterpiece. Marine has been designed to bring elegance and sophistication into a room without being intrusive.

The Kompact range of single and double panel radiators from MHS delivers variety, quality and exceptional value. Featuring factory fitted side panels and top grilles as standard, all Kompact radiators are manufactured from 1.20mm steel for their main construction, pre-treated and powder coat finished to RAL 9016 Traffic White.

Capturing the essence of summer, with its golden hue and textured surface, the Dune radiator from Aeon is sure to bring more than warmth into the home. The tactile panel design depicts the ridges made in sand by wind and water, evoking happy holiday images and memories. Made from aluminium, Dune is highly energy efficient as well as striking. Like other aluminium models in the Aeon stable, this tall vertical style has green credentials of high output and low water content. Aluminium is also 100% recyclable.

A startling combination of stainless steel and glass, the new Constellation from Zehnder will add a touch of glamour and sophistication to any kitchen or bathroom.

The perfectly smooth and sleek, opaque glass panel impeccably hides the stainless steel radiator to which it is fixed. A simple, yet elegant design, this eye-catching towel rail has ample hanging space and will sympathetically complement all natural surfaces.

The aluminium radiators from VASCO are beautifully styled, energy-saving contemporary radiators with spectacular heat production. Designed by VASCO in partnership with the University of Stuttgart, there are three designs to choose from, Bryce, Alu-Zen and Zaros, which are available in a selection of sizes and colours.

JIS EUROPE of Haywards Heath has a new heated towel rail named THE AFRISTON. The towel rail is manufactured in an elegant round section shape with nine horizontal rails giving an appearance of refined luxury, together with a stylish 90 degree angle on the top rail.

A magnetic towel rail accessory is now available from Bisque, which can be added to the popular Decorative Panel and Flat Panel radiators.

In high quality chrome finish, the rails (in two sizes) are designed to hold weights of up to 5kg which covers heavy, wet towels. They can be positioned to suit and easily removed.

Quad from MHS Radiators epitomises Italian chic and sophistication. A combination of tall, square, elongated tubes and bold, angular lines gives the radiator an unashamedly elegant presence.

Manufactured from aluminium, Quad comes in either soft, chalky white or bold, punchy anthracite textured finishes. Available in four widths (295mm, 365mm, 435mm and 575mm) it stands 1800mm high and has outputs ranging from 800W to 1600W. For added peace of mind, it is fully guaranteed for five years.

Purmo’s innovative Vertical panel radiator should be top of the list when specifying heat emitters for use with low temperature heating systems. Designed using proven convection technology specifically for use as a vertical model, it is ideal for providing a truly energy efficient output from lower water temperatures.

Capturing the essence of summer, with its golden hue and textured surface, the Dune radiator from Aeon is sure to bring more than warmth into the home. The tactile panel design depicts the ridges made in sand by wind and water, evoking happy holiday images and memories.

The days of buying a radiator purely as an object of function are over. In an age of fashionable heating solutions, Jaga’s Geo is a breathtakingly beautiful feature in any room yet it is highly energy-efficient and requires no trade-off in heating performance.

Tailored to the times, specialist manufacturer Vogue (UK) Ltd introduces a radical new design to its latest collection; ‘Image 2’.

Breaking the conventions of traditional radiator design, the indisputably chic ‘Image 2’ is refreshingly simple with sleek clean lines. Creating an entrancing spectacle, the fascia features a full mirror which has been designed to remain clear of mist. Produced with contemporary interiors in mind, the streamlined rectangular design features two cut out spaces through which towels can be draped.

With grey being hailed as ‘the’ new colour, Vogue (UK) Ltd’s designer radiator ‘Plate’ will make a great addition to any area of the home.

Blending effortlessly with contemporary interiors, ‘Plate’ has been designed to be used both within general living spaces or bathrooms. Ideal for mixing with the latest colours such as cream, charcoal black and truffle brown, the simplistic styling of ‘Plate’ is right on trend. Chic and unobtrusive, the smooth plain and sleek edges fit perfectly with minimalist styled interiors.

The heating market has come on leaps and bounds over the past few years, making white rectangular radiators a thing of the past, especially at the higher end of the market. The aesthetic design has become as important as performance and with so many manufacturers jumping on the bandwagon and investing time and financial resources into product design and innovation, it seems this trend is here for the long haul.

This week, Feature Radiators presented the charity, Crohn’s and Colitis UK, with a cheque for £337.03 raised from their “Red Hot” radiator promotion.

Annually Crohn’s and Colitis UK (formerly known as the National Association of Ulcerative Colitis and Crohn’s or the NACC) organises Red Hot Day, a fund-raising day for those affected by Inflammatory Bowel Disease (IBD), the most common forms being Crohn's Disease and Ulcerative Colitis. These diseases affect about 250,000 people in the UK and the charity aims to help its members by providing support for sufferers and their families, through its publications, helplines and a website.

Franke is the world's largest manufacturer of decorative hoods and continually strives to be at the forefront of design and innovation while pushing the boundaries of technology. The company’s products have been designed to build on the success of previous portfolios, are user-focused and have updated aesthetics and streamlined profiles.

It is no longer enough to provide an ordinary extractor in the kitchen. Discerning customers demand style and function. Elica extractors provide a strong visual presence in the kitchen – the most used area of the modern home - combining design, technology and function Halcyon is Elica’s latest vertical hood. The style is a classic blend of contemporary and retro with a micro mesh filter that is a real design feature.

The QuietAir 120 extractor fan from Airflow can provide additional ventilation in larger bathrooms, utility and windowless rooms.

Designed to remove moisture and prevent the build-up of condensation, the combination of aesthetics and technology delivers an incredibly quiet fan with an expected life in excess of 40,000 hours. Fully compliant with the new 2010 Building Regulations, Approved Document F and L in terms of energy use, some models use as little as 5 watts making them an incredibly energy efficient addition to any room.

Well planned, effective extraction keeps kitchen air clean and fresh and helps to prevent the build up of grease and grime on surfaces. CDA’s extensive range of extractors has the double benefit of combining high performance with exciting design features. Launched for the KBB 2010 show, the 3C9 is made from curved black glass combined with stainless steel. This extractor’s minimalist styling is perfect for contemporary kitchens and the black glass is a good match for induction and ceramic hobs.

Air Uno is famous for its powerful extractors – including its Airone and Faber ranges from Italy – but now the company has come up with an amazing new concept; the ability to customize an extractor using Corian®. This allows customers to use this popular and colour stable material to colour match or contrast with elements of their kitchen décor as never before.

Just like Paris, the fashion capital, Aestus is renowned for producing some of the world’s most stylish designs.

Inspired by and named after the famous European city, ‘Paris’ is the latest designer towel rail to launch from the company’s exciting portfolio.

Today’s ultimate in luxury is the heated towel warmer, adding warmth, style and practicality to every size and shape of bathroom; something that Ideal Bathrooms has honed in on over the past few years with their popular Essential towel warmer range.

Purmo is challenging views on the role of radiators for use with renewable technologies with a new advertising campaign targeted at UK installers. The Clever campaign will highlight the results of research conducted at the University of Helsinki which demonstrated that correctly sized and specified radiators are still a highly energy-efficient heat emitter for use with sustainable heat sources such as heat pumps and solar collectors, as well as high efficiency condensing boilers.

The crisscross design of the Atelier designer radiator disguises the vertical tubes carrying the heat source. The result is a fantastic heat output combined with a fashionable looking radiator.

Tailored to the times, specialist manufacturer Vogue (UK) Ltd introduces a radical new design to its latest collection; ‘Image 2’. Breaking the conventions of traditional radiator design, the indisputably chic ‘Image 2’ is refreshingly simple with sleek clean lines. Creating an entrancing spectacle, the fascia features a full mirror which has been designed to remain clear of mist. Produced with contemporary interiors in mind, the streamlined rectangular design features two cut out spaces through which towels can be draped.

For a stunning focal point to an entrance hall or bathroom, look no further than the aptly named Grandeur designer radiator from Aeon. In a new take on heating, the classically inspired Grandeur is a bench radiator featuring beautifully scrolled arms, reminiscent of rams’ horns at either end.

The XL from MHS Radiators is sleek, shiny and sophisticated - perfect for contemporary interiors. Distinctive, angular, chromed steel sections make the XL a statement piece in any room.

With clean lines, minimal design and a crisp modern look, the XL has unparalleled style and will suit the most fastidious and trendsetting homeowner.

Moods Bathrooms has extended its designer radiator collection by launching the stylish new Reflection, an ingenious design that doubles as full length mirror.

Measuring 500x1800mm, the Reflection radiator is perfect for the efficient use of wall space by providing room heat and a bathroom mirror. Suitable for connection to a central heating system, it offers a maximum heat output of 1001 watts.

The Seta towel radiator is a smart, contemporary design in a range of sizes to suit all room shapes.

Vertical sizes suit even the smallest room as they take up very little wall space and fit behind doors or into recesses. The compact, horizontal versions work well under windows.

Myson, the first name in heating technology, has a stunning range of individually hand crafted towel warmers and decorative radiators available.

Among them, Tahoe is a top of the range product, which is a stylish and practical classic addition to any bathroom. The sleek square tube ladder rail comes in a range of sizes. A 1,800mm high 12-rail model is complemented by a shorter, 1,200mm eight-rail design.

JIS Europe Ltd. is the original stainless steel towel rail company. The company has been producing an extensive range of steel radiators and heated towel rails and accessories for eleven years.

Radiating Style have added the Smooth Prestige to there range of Italian designed aluminium radiators.

The Smooth Prestige shown in the striking Silver Zebra finish is sure to make it the focal point in any interior design, whether for domestic or design lead commercial applications.

Stelrad Radiators has introduced a range of environmentally friendly, extremely efficient vertical radiators that not only look good and give you that essential added flexibility, but operate brilliantly with the new renewable heat systems such as heat pumps and solar thermal systems, due to their increased surface area, which all contributes to keeping your rooms cosy and warm even with lower system operating temperatures.

The new aluminium radiators from VASCO are beautifully styled, energy-saving contemporary radiators with spectacular heat production.

Bryce, Alu-Zen and Zaros aluminium radiators are fast becoming well recognised designs and are strong sellers for Vasco. Bryce can be ordered with choice of clear or frosted glass towel rail and has received six international design prizes including the reddot and iF product design award.

An increasing focus on sustainability and the consumer’s improving eye for good design are two key factors driving product development for us at Vasco and contributing to successful UK sales which have grown by around 11% in the past 18 months despite difficult market conditions.