Many of you might agree that industry-wide recognised standards that categorise product conformity under BS EN classifications, should be considered when pricing materials for a project. However, more often than not this seems to be overshadowed by other factors such as price, promotion or even marketing statements that have no classification to support them.

WaterShield TM is a flexible waterproofing (tanking) membrane designed for use beneath ceramic, porcelain, natural stone tiles and mosaics in wet rooms and showers. In addition, the kit is cost-effective and easy to use, therefore an ULTRA-effective waterproofing method.

Introducing inspirational and innovative Kitchen and Bathroom - Designs for Living Tile Collections from the UKs leading wall and floor product manufacturer

The unique collections offer a range of materials, colours, textures, sizes and finishes and more importantly, they present almost limitless opportunities for creative design.

The Renaissance Collection of ceramic wall and floor tiles from Craven Dunnill is extensive; new designs are regularly added, which are selected for their broad appeal and strong sales potential.

MICROTEC, a new range from ARDEX – named due to its ingenious micro fibre reinforced technology – includes six new products, each of which has achieved independently tested EN classifications.

Setting a new industry benchmark in thickness, strength, cost and ease of use, RAK Ceramics’ new RAKSLIM range is set to wow retailers, installers and designers in 2010.

Renowned for its stain resistant, easy clean, hardwearing properties, it is easy to see why porcelain tiles have long been a popular flooring choice. However, when it comes to installation tiles are undeniably a labour intensive option, compared to carpet, laminate, vinyl or wood.

Maybe it’s the fact that ‘Cerrig’ is Welsh for stone or the fact that Ian Williams, Managing Director, is the 6th generation of his family to be working in the stone mining and fabrication industry, that you feel particularly confident in Cerrig’s credentials to undertake your work surface, splash backs or flooring project?

Tiled floors are back on trend, popular for their durability, easy-care and natural elegance. Hardwearing and practical, tiles work well with high foot traffic, look great for years and accommodate underfloor heating.

Two new attractive ranges have been introduced to British Ceramic Tile’s comprehensive collection of wall tiles.

The Chambray range offers an elegant linen effect field tile and Brocade feature wall tile, creating the look of heavily embroidered tapestry. The raised relief and metallic print designed on a contrasting background coordinate with the plain field tiles. Available in pure white, grey, black and brown with raised silver metallic relief and opulent red and gold, the fine linen texture of the field tile provides a subtle sheen in a palette of white, grey and cream and is also available with co-ordinating strips.

New Aqua-Step range from IDS is best in class for waterproof laminate flooring

IDS has added a new range of Aqua-Step waterproof laminate flooring to its portfolio that combines style, easy installation, simple maintenance and a 100% guarantee of being totally waterproof.

Timber flooring works wonders in living rooms, bedrooms, hallways, but is it also a suitable choice for the kitchen?

Getting ready in the morning, whether you use the bathroom mirror for shaving, putting on make up, styling your hair or washing your face, will be made easier if the bathroom mirror was fitted with a heated mirror pad from demista^TM . The pad fits is fixed neatly behind the mirror and ensures a clear view in even the steamiest of bathrooms.

Roper Rhodes recently launched Tempus, one of five new mirrors from the Clarity range.

Smart new accessories are a quick and easy way of giving the bathroom an update. Perfect for both traditional and modern settings, the new Kew range of wall mounted accessories from Croydex will add an elegant finish to any décor.

With the very best of British design and value for money at the heart of its business, Devon based manufacturer, British Ceramic Tile has developed a selection of striking wall and floor tile collections ideal for the kitchen and bathroom. The five new collections - Urban, Stone Naturals, Rustic, Textures and Essentials offer the consumer a wide variety of styles to suit a range of interior looks and tastes whatever the budget.

WaterShield TM is the newest addition to the ever-expanding range of tile adhesives, grouts and sealants from ULTRA TILE.

Fine woodfloors are the latest trend for more luxury and well-being in one's home and this natural material is increasingly popular as a floor covering for bathrooms. Contrary to the saying "water and wood don't mix," Germany's largest parquet manufacturer HARO has proved that it is certainly possible - introducing a new special flooring for barefoot areas. The parquet range offers five special wood species that brave the humid conditions. Merbau, jatoba, oak, smoked oak and African oak feature an enhanced moisture resistance due to their low shrinkage and swelling potential.

Evo-Stik continues to lead the development of innovative products and has launched anti-germ, a unique new range, the first of its kind within the UK adhesives, sealant and grouting markets. Available to merchants now, the new anti-germ, anti-microbial products KILL germs on contact, including MRSA, E.Coli and Salmonella - and goes on killing them.