Twenty years ago two products came in off white or beige. Apple changed all that with their brightly coloured computers and now radiators have updated the heating market with designer products in a choice of materials and finishes to complement both modern and traditional décor.

Let’s face it, the beige radiator is still with us and whilst it may be a good and efficient source of heat, it won’t win any beauty contests.

The Covent bathroom radiator from Hudson Reed brings added warmth into the modern bathroom. With its square section bars the Covent radiator echoes the latest bathroom trends, creating a new twist to the established ladder radiator and towel warmer. Made from brass and finished in high gloss chrome plate, Covent will heat the bathroom and provide luxurious warm towels, with a sharp edged look that blends so well with current bathroom design.

The Xcite radiator from Hudson Reed makes an eye catching feature anywhere in the home with two sets of four vertical tubes that cross over each other to create the bold Xcite design. Offered in a choice of three finishes - High Gloss Black, High Gloss Silver and Anthracite, the Xcite radiator provides a stylish talking point as well as a welcome source of heating.

Aestus has a reputation for producing ‘wow’ factor heating designs and its ‘Rio’ radiator certainly doesn’t disappoint.

Following the trend for sleek, minimalist design, ‘Rio’ is constructed of twelve vertical tubes that ripple vivaciously at the centre like gentle waves in the ocean.

Panacea Mirror radiator from Aeon breaks new boundaries with an attractive layered louvre design of vertical stainless steel heating bars flanking a central full-length mirror. Strips of LED lights illuminate the mirror, making Panacea a great choice for bathrooms, bedrooms, dressing areas and hallways.The heating bars are arranged over a stainless steel core for maximum energy efficiency and this one-size designer radiator has an output of 879W.

JIS Europe Ltd. offer this striking product in their Sussex range.

This elegant and stylish radiator, with its distinctive flat surface ensuring maximum heating efficiency, is available in sizes 1460mm high and in widths of 360mm and 535mm and 1960mm high by 275mm and 535mm wide.

The new multi-functional Zehnder Roda is a towel rail with a difference. Unlike a traditional towel rail, the Zehnder Roda is fitted with an integral warm-air fan to provide additional comfort functionality, that ensures towels and bathrooms are kept warm and cosy 365 days a year.

Discreetly positioned behind the centrally heated radiator, the manually operated fan offers instant heat at the touch of a button.

The latest addition to Vogue (UK) Ltd’s existing range of innovative towel rail designs is Concertina.

Beautifully crafted, it offers plenty of space to hang and dry towels and is available for left and right hand mounting. Manufactured from mild steel, Concertina is accompanied by a ten year guarantee enabling customers to feel confident in their choice of a durable and reliable product.

Myson is combining two of the biggest breakthroughs in heating technology’s recent history to give heat and style to homes.

The new generation of Myson Electric Column and Myson Electric Decor combine the trends of designer heating and electric emitters to offer an exciting addition to the UK heating market.

The ranges offer all of the benefits of electric heating, without compromising on design.

Ellis from MHS Radiators is a modern twist on a traditional tubular design. The small oval tubes create a soft, undulating surface that comes into its own in contemporary spaces.

As part of the latest generation of Italian designed, lightweight aluminium radiators, Ellis is sure to add a touch of style to any interior. Available in soft white or bold anthracite, it is perfect for an airy and open plan apartment or a design led commercial environment.

Leading bathroom brand Showerlux UK now offers a range of designer radiators to complement its growing portfolio of luxury bathroom products.  The slimline Ignis range of radiators add a touch of style to any room whilst providing an efficient source of heat.

The glass fronted Ignis radiator is available in 18 colour options including a mirrored version.

The Blower range of lightweight aluminium radiators from MHS is the essence of elegance and the embodiment of simplicity.

Blower’s slender appearance is designed to provide practical and modern heating, allowing efficient heat transfer to the room, as well as looking beautiful.

The strong lines of the Arteplano towel radiator create a minimalist, architectural look for kitchens and bathrooms.  

Its clean, sleek, appearance is created by concealing heating tubes behind a metal face plate with geometric cut-outs for drying and warming towels.  The wall-to-front face projection is just 72mm.

The 15th October is Red Hot Day, a fund-raising day organised by Crohn’s and Colitis UK (formerly known as the National Association of Ulcerative Colitis and Crohn’s) and this year the team at Feature Radiators, Bingley have decided to get involved.

Crohn’s and Colitis UK aims to improve life for everyone affected by Inflammatory Bowel Disease (IBD), the most common forms being Crohn's Disease and Ulcerative Colitis, which affect about 250,000 people in the UK.

Orbit is an eye-catching, asymmetrical towel radiator from Bisque, the company that pioneered designer radiators.

Leading the trend for square profile heating designs, the ladder-style Atilla towel rail from Aeon is a stylish addition to contemporary kitchens and bathrooms co-ordinating beautifully with fixtures and fittings in these two key rooms of the house.

MHS Radiators has introduced a range of high output aluminium towel rails to its popular collection of towel rails and bathroom radiators. Thanks to its innovative design and aluminium construction Krom has up to a 40% higher output than similar sized chrome towel rails.

Purmo’s Andros towel warmers add elegance and style to any interior, designed using round, curved, horizontal tubes and triangular vertical collectors that are almost flush with the wall.

With its high quality chrome finish the Andros CH exudes classic sophistication, while the Andros M is the epitome of modern comfort, with a fully integrated central connector valve and thermostat head.

Kermi have launched major additions to their Design Radiator Programme all with fully integrated thermostatic valves. Energy conservation and fuel economy is very much in mind for todays eco-sensitive market.

The art of so-called statement radiators takes a further step towards everyday high performance and practicality with the launch of the new Jaga Angula Plus which is believed to be the first design radiator form fixing around the external edge of a corner.

In what is a world first, Aeon Radiator Heaven's new Twister designer radiator incorporates nine flat fronted stainless steel tubes which have been twisted along their entire 1.5 and 2 metre lengths, having been mirror polished on one side and finished in brushed satin effect on the other.

Hudson Reed announces Pro Wave, an exciting new designer radiator in a high gloss chrome finish.

Premium Heated Towel Rail manufacturer Vogue (UK) recently launched a collection of designs in the shape of a new ‘Interiors' range.

When it comes to the heated towel rail, perceptions have been fixed for far too long. With the ‘sheds' feeding the proliferation of standard chrome multi-rails it is no wonder that in general this is where designs have been focussed, and retailers as a whole have been concentrating their efforts. It is time for manufacturers to start introducing new ideas to retailers and begin to encourage change.

Designer radiator and heated towel rail manufacturer Aestus introduces the latest addition to the ‘Elements' collection of genuine stone radiators; Reflex.

Leaders in European heating technology HSK have launched a new double tubular vertical bar radiator which combines superb heating performance with simple, yet elegant styling.

Kermi have launched an extensive range of new Designer Towel Radiators at this years KBB Exhibition.

The new Fingers towel rail from MHS Radiators makes stepping out of the shower and into the comforting embrace of a warm towel not only simple but pleasurable too.

Dimplex is setting new standards in towel rail technology with the launch of the Daytona towel rail range. With patented DryTechTM dry element technology the Daytona reaches 60 degrees Celsius in only 15 minutes, leaving other conventional wet/ liquidfilled towel rails in the cold.

Premium heated towel rail manufacturer Vogue (UK) has recently launched a unique combination of hand crafted round and square tube chrome finished designs.

The flat, highly polished chrome bars of the Piazza towel warmer combine care and craftsmanship to make a stunning design statement in the contemporary bathroom.

Leading heating and radiator specialist Heatline has launched a comprehensive range of designer radiators and towel warmers.

DEVA IS EXPANDING its portfolio with an eight-strong range of towel warmers which been developed by Deva to coordinate with all of its brassware products whilst meeting most styles and size of bathrooms and budgets.