We all like to think we know what the customer wants but of course each customer is different and all have to be treated as individuals with differing needs, wants and the two very important factors bathroom size and budget.

The Life shower bath is part of the ‘Essentials from Ideal' brand which is available from Ideal Bathrooms. It is available in 1500mm and 1700mm lengths and comes undrilled which increases its versatility as a stock bath for retailers and trade counters.

In keeping with their key brands philosophy, Ideal Bathrooms is delighted to confirm that Roca and Shades have been incorporated into its stock portfolio and are now available throughout the UK.

Danish masters of bathroom design, Dansani, offer you the chance to truly submerge and relax in their stylish ‘Square' bath.

In yet another highly successful collaboration between world leading sanitary ware makers VitrA and the German Design Bureau NOA four superb bathtub designs have emerged under the mantel of 4 Life. Pure, Liquid Space, Cocoon and Silence are the unique designs that comprise 4 Life, each with its own unique characteristics and appeal.

tc bathrooms offer a huge range of baths, to suit all tastes and trends, in both contemporary and traditional markets.

Freestanding baths have become a key trend in upmarket bathrooms - and have a lot to offer both designers and retailers. Models from Victoria & Albert's extensive QUARRYCAST® range give designers the opportunity to create a stunning focal point in any bathroom, while for retailers there's valuable extra margin and the satisfaction of knowing that the customer is benefiting from ownership of a unique hand finished product with a 25 year guarantee.

Kaldewei, the European market leader for steel enamel baths and shower trays, emphasises its whirlpool competence by introducing a new, exclusive lighting concept for the Vivo Turbo whirl system. Vivo Turbo is the only system in the world with individually powered jets meaning there is no requirement for a pump and no pipe work for water to hide.

Airbath is one of the best-known brands in the industry and offers a wide selection of features in its range to provide users with the ultimate, luxury bathing experience. The high quality hydrotherapy range comprises 18 different models, including rectangular, double, bow-fronted, oval, shower, corner and free standing baths.

ISH 2009 is marking a new era for specialist bath manufacturer Victoria & Albert who are using their stand A79 in Hall 3.0 to launch a stunning collection of co-ordinating basins and a brand new  bath.  All of the new products are made from 100 percent QUARRYCAST®, the unique and exclusive naturally white material that is rich in natural volcanic limestone, warm to the touch and abrasion resistant.  Helping dealers sell this new coordinated model line up, Victoria & Albert is also launching a new 52-page brochure at ISH featuring new photography in inspirational room settings.

Designed by Italian-based Marc Sadler, Ideal Standard launch this new easy-access bath range. The collection has a lower step-in height of just 48cm, 7cm less than the average bath making it particularly easy to get in and out of for children and the elderly, whilst utilising the same amount of water.

Carron Bathrooms are pleased to announce an innovative new range of baths. 

Kaldewei, Europe's No. 1 for baths, presented a choice selection of their renowned 3.5mm steel enamel baths, shower trays and whirlpool baths at this year's ISH and also inspired visitors with some exciting new innovations.