The three keys to great bathroom design are fully understanding how the end users will interact with their bathroom; maximising the space available in what is in most cases the smallest room in the home; and, creating a personal sanctuary. The development process of any product or bathroom design must start with the focus on end users and how they will interact with their new bathroom. It can be a tricky process though, after all, how do we deliver an experience that people can’t always tell you they want?

We design and manufacture products that lift the heart with their beauty and enhance lives with their clever little features designed to make life more comfortable and easy. Our product design is founded on three dimensions – Pleasure, Performance and Principles. We use leading technologies to create multi award-winning products, such as the Satinjet® showers with their twin-jets that are designed to produce thousands of tiny droplets of water that feel soft enough for the face, yet invigorating enough for the body.

Leading European innovator in sanitary-ware, Geberit, has launched the Geberit AquaClean into the UK. Already causing waves, the WC that cleans you with water is set to change the UK’s bathroom habits, particularly when it comes to personal hygiene. The sleekly designed Geberit AquaClean range provides cutting-edge technology within an elegant design – creating an instant statement within the bathroom.

With grey emerging as a new colour story for kitchens, Pronorm’s new Basalt Grey Oak veneer is bang on trend with its rich colour intensity and textured woodgrain surface. Basalt Grey Oak is a modern neutral tone that gives the impression of a block of plain colour but has another layer of design interest, both in visual and tactile terms, thanks to its raised surface texture.

Amtico International has over 40 years’ experience of designing and manufacturing luxury vinyl flooring for the home. Over 50 per cent of the 2011 collection comprises striking new designs, including new design formats and cutting options, to allow even greater creativity than ever before.

Galassia UK has teamed up with iconic brassware manufacturer Webert, in a partnership that brings to the UK the best in Italian bathroom design. New from Webert designer Massimiliano Sentimelli is the Aria mixer program which features a basin mixer with a half round waterfall spout mirrored by the curved operating handle, which when at rest creates a visually satisfying circular design.

Creativity and confidence go hand in hand with the Hanex brand of acrylic solid surfacing. With 100 finishes to choose from Hanex’s unbounded design potential is matched by impressive credentials including the industry’s highest FR rating, NS51 hygiene certification and an antibacterial 12mm option. Beautifully aesthetic, flexible and functional, Hanex can be called upon to bring a signature look to domestic, commercial, leisure, transport and public sector projects.

JIS EUROPE of Haywards Heath has introduced a new heated towel rail to its Sussex range, named THE MAYFIELD. The towel rail is manufactured in elegant round section rails giving an appearance of refined luxury.

Carrara & Matta, well known for Italian design and professional quality, have a tradition of over 70 years supplying bathroom accessories throughout Europe, are now launching its collection of bathroom accessories into the UK market.