Affordable should not mean lacking in features or benefits," says Ian Kershaw, MD at CDA. "Appliances in this sector must be designed to deliver a combination of value for money and performance. We believe that energy saving features are really important for this sector of the market - and although an affordable dishwasher (for example) might not feature top of the market automatic functions or quite so many programmes as a machine further up the range it should offer AAA ratings and a choice of intensive, quick wash and eco settings and ideally a delay timer.

CDA offers a three level choice that builds up from a basic solid, stylish and functional level 1 product. Move up a notch to level 2 and the oven will have additional features such as electronic controls, a cool door and more programmes. Go up again to level 3 and the bells and whistles include touch control with animated display, up to ten programmes and various advanced functions - but the message is that even at level 1, the product is good, solid and reliable.

Reginox’s RLE 217S and RLE 220S are proving particularly popular in the current economic climate.

The sinks are the result of new manufacturing techniques that are enabling Reginox to produce these two sinks at an extremely competitive price, whilst still retaining all the features associated with higher-end products. Both sinks have a polished finish, designer-profile drainer and basket strainer waste, with retail prices starting from just £115.00.

Pitched as an entry level sink, the brand new Pacific range from Carron Phoenix boasts all the right credentials for the contract market: long lasting quality; versatile bowl sizes; modern, workable shapes and superb value for money.

Elfin Kitchens now trading directly with electrical wholesalers, bringing the market all the latest ranges of its pre-built compact kitchens, including the popular Economy range.

Bob Andrew, Managing Director of Elfin Kitchens said: “We are now providing our full range of modular kitchens directly to the electrical wholesale market. Cost efficiency as well as space efficiency are two of our key deliverables, clearly featured in the popular Economy range.

Bristan’s Capri range of contemporary chrome brassware combines designer looks with real value for money.

Featuring smart styling with a sculptured lever and soft triangular base, the collection comprises a basin mixer, basin and bath taps, bath filler and bath shower mixer with suggested retail prices starting from just £53. All products within the range have been quality manufactured in chrome and come with a five year guarantee.

Leading suppliers of showering, kitchen and access products for the disabled and elderly, AKW MediCare have extensive experience of designing and manufacturing products specifically to suit client’s needs.