In a bid to get to the bottom of what its current and future customers really look for when buying bathroom furniture, Shades recently commissioned an extensive nationwide survey, with some rather surprising results.

Some 278 people across the UK were interviewed while shopping for bathroom products in a wide range of outlets from merchants to independent bathroom boutiques. Respondents were selected to achieve an equal balance between age, gender and social status, with the aim of securing genuinely valuable data that would help Shades in its future product development.

One of the key most important findings of the survey is the somewhat surprising fact that price is no longer a key driver when it comes to purchasing bathroom furniture. In fact, a whopping 83 per cent of interviewees who had bought bathroom furniture did not have a budget, and, of those that did have a budget, only 46 per cent stayed within it.