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Bathroom manufacturer Jacuzzi UK is launching a national consumer advertising campaign to promote its Jacuzzi brand. The campaign will commence with April issues of home interest press and will also be supported with national black and white daily press and colour supplements.
The campaign has been developed to help educate consumers on the breadth of the Jacuzzi bathroom collection and to support its retailer customers by increasing brand awareness and generating leads. The creative, that existing Jacuzzi retailers will be familiar with, features the distinctive floating imagery that communicates the “transforming” benefits of Jacuzzi products.
Lesley Holdsworth, Jacuzzi Brand Director, commented: “This is an exciting investment for the Jacuzzi brand and this campaign is part of a long term development programme that will benefit both Jacuzzi UK and our customers.”
The Jacuzzi Bathroom Collection encompasses whirlpool baths, shower enclosures, bathroom suites, brassware, furniture and accessories, and is sold exclusively through special bathroom retailers throughout the UK.
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