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Upmarket retailers opening in an upmarket location need an upmarket brand to match. That’s the story behind the selection of Pronorm as the solus brand for the new 1,600 sq ft showroom recently opened by EKCO in the smart Stocksbridge area of Edinburgh.
Four extensive room sets feature in the prestigious new showroom, showcasing the designer appeal and ergonomic excellence of the Pronorm portfolio. EKCO has chosen PrimeLine handle-less in black gloss and vanilla gloss; Proline Nut Tobacco and PM White. EKCO has worked with the Pronorm brand over the last two years at their Uphole showroom and Stuart Bruce, managing director of EKCO says: “We decided to run the Pronorm brand exclusively in this showroom because its credentials in contemporary design, ergonomics and product quality fit our target demographic extremely well. The Pronorm brand has very good reach and we have already attracted customers with budgets in the £60k mark.”
For more information on Pronorm products, call 07801 862691 or log on to www.pronorm.co.uk
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