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The focus on the kitchen continues and has supplanted the living room as the showroom of the home. For aspirational consumers, investment in desirable, iconic appliances has risen, and with it the popularity of American-style refrigeration. For the retailer there has never been a better time to invest with excellent value of the sector and profitable opportunities.
There has been significant increase in the past 12 months’ in volume, and the side-by-sides have largely driven this growth. Although at entry level the purchase of refrigeration is often a distress purchase, for the discerning it is much more considered.
Aesthetics and innovative design appeal at every level of the market, however, quality of finish and performance play a huge and important part in long-term satisfaction. As a retailer, you know that quality and durability satisfy the consumer and it is critical to keep these top of mind at the point of sale.
With the busy festive season approaching this is a perfect time to sell in the added value. Capacity is an obvious advantage and of greater value if it is flexible and multi-zoned to preserve food for longer. Take advantage of the increasing range of styles, designs and finishes that look good on display, enhance your showroom and encourage profitable trading up.
For further information contact Maytag UK on 01737 231000 or visit the website at www.admiral-appliances.co.uk or www.maytag.co.uk or www.amana.co.uk
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