At the company’s state-of-the-art office and manufacturing complex in Bilston, guests were given an overview of Utopia’s history to date, the current management buyout and the exciting product development and expansion plans for the future.

Led by Steve Cox, Utopia’s Managing Director, the day’s packed programme included an outline of the reorganisation and strengthening of the sales, marketing and design teams, and details of the proposed future investment in the sophisticated production facilities. New product development, both in furniture and associated product groups, was also highlighted, with particular reference to the new YOU range of modular bathroom furniture. This exciting new collection is the culmination of intensive product development and introduces new finishes, materials and products to Utopia’s product portfolio.

Recognising that new product development is key to the future success of the company, additional resources have been channelled into this important area. Two well-known design consultants specialising in the bathroom sector have been recruited to work alongside the existing product development team to focus both on enhancing the existing range and also developing opportunities in new areas.

Commenting on the success of the Retailer Days, Steve Cox said, “The opportunity to meet key retailers in this setting has proved exceptionally useful, not only as a means for updating them with our ambitious plans for the future but also for their input at the extremely productive open discussions at the end of the programme.”

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