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Deva takes on Methven Global Product Sourcing
Published:  08 November, 2007

With the acquisition of Deva by Methven now complete, the Lancashire-based brassware manufacturer has this month increased its global capabilities by managing product sourcing for the entire Group.

The function will be headed up by Deva Managing Director Rob Pryde who, as well as continuing to run the Deva UK operation, now also sits on Methven’s Global management board.

Methven - New Zealand’s leading designer, manufacturer and supplier of tap and showerware – also operates in Australia, the USA and throughout Europe. The sourcing and development of each continent’s product ranges will now come under Deva’s remit.

The first major development will see the US launch later this autumn of some 200 new top end brassware products. Initially targeting the US bathroom and kitchen boutique and showroom markets – with a view to then expanding listings to leading national retailers – the specifically sourced, standalone ranges will be marketed under the Methven US brand.

Launched in the US at the start of this year, Methven US is currently only associated with revolutionary water saving shower system SatinjetTM, so the addition of a brassware offering brings new opportunities for Deva and provides a strong entry in to the US market.

“The fact that Deva in the UK now has overall responsibility for Methven Group product sourcing puts us in a highly enviable position. We’re essentially in charge of our own destiny and that of the international network,” explains Deva Managing Director and Methven Global Sourcing Director, Rob Pryde.

“We are obviously excited by the new opportunities our acquisition has created and we are looking forward to playing a key role in the continued growth of the business.”

“Assuming overall control of product sourcing for Methven’s international network is the first of a number of exciting new commercial opportunities that fall within Deva’s revised operational remit since the acquisition completion at the end of August with many more in the pipeline.







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