Ideal Bathrooms are launching a new high impact campaign which will run throughout 2012. Following on from the huge success of their 30th anniversary celebrations in 2011, the new promotion will be run along similar lines. Entitled ‘An Ideal World,’ the campaign will endorse the global status of Ideal Bathrooms brand portfolio and will give customers the chance to win some highly desirable prizes.
Monthly VIP prizes sponsored by key suppliers include attendance at some fantastic sporting events and imaginative, luxury holiday weekends to destinations across the world synonymous with the suppliers’ brands. In addition instant win scratch cards, which feature a variety of prizes, will be delivered with every order of that month’s featured supplier’s products.
‘An Ideal World’ develops the proven format of last year’s highly successful 30th anniversary celebrations, which were instrumental in maintaining Ideal Bathrooms position as the number one national bathroom distributor in the UK. A key feature of the campaign will be to raise at least £20,000 for the groups’ 2012 charity – Barnardo’s – with 25p donated by Ideal Bathrooms for every delivery made of each month’s sponsor’s products, together with proceeds from a host of other charity activities organised by Ideal Bathrooms’ staff.
The new campaign will promote the heritage, product excellence and global nature of Ideal Bathrooms key supplier partners alongside the importance of distribution in bringing customers the best products from around the world. In particular it will highlight Ideal Bathrooms strengths in distribution, together with their commitment to excellence of customer service and their next day delivery service, which is echoed in the promotion strapline “global brands delivered next day”.
Full details will be circulated to all Ideal Bathrooms customers in the form of ‘An Ideal World’ 2012 wall calendar and/or a desk version and planner or can be found on www.anidealworld.info .
It’s another wow of a campaign which will again attract the interests of bathroom retailers throughout the country and further reinforce Ideal Bathrooms leading position in bathroom distribution and will undoubtedly give its customers plenty to look forward to during 2012.
0800 634 2600
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