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Modular bathroom furniture is becoming increasingly popular with many consumers attracted to the idea of contemporary, stylish furniture that will enhance and add style to their bathroom while offering practical storage. However, sales are often lost because consumers feel they don’t have enough space to house a modular basin unit or other piece of furniture and so, after being drawn to the unit on display in the showroom, they head straight for a mirrored cabinet or other small wall unit to house their bathroom essentials.
Many are unaware that modular units are available in smaller widths and reduced depths while still providing ample storage through innovative internal design.
It is important that retailers display complete furniture concepts that enable customers to visualise product in their own home and it is equally crucial that sales staff immediately identify the customers needs and space available to maximise sales opportunities.
The trend is for contemporary furniture with plenty of storage. A wide selection of materials and finishes will only go further in increasing the value of a sale. An extensive range of materials finishes and colours should be available enabling the retailer to coordinate the client’s bathroom interior to the personal taste of every customer.
I would urge retailers to display the impressive 1200mm unit as most sales are decided aspirationally and inspirationally with the customer often selection a smaller version of the item on display which originally sold the dream.
For further information, please contact Ambience Bain on 0870 902 1313 or visit www.ambiencebain.co.uk
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