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Mira Showers has taken the bold step into national consumer magazine advertising marking an exciting phase in the company’s promotional activities. Aimed at increasing brand awareness and the benefits of a good shower, the highly visual campaign is being launched to a carefully targeted audience compiled of reputable home interest magazines and newspaper supplements.
The titles chosen are believed to offer the strongest vehicle for the Mira brand and will ensure both strong cover and frequency of presence over the Autumn/Winter of 2007, creating a fantastic basis for promoting the brand further into 2008.
Careful planning of the positioning of advertisements will ensure placement within issues containing bathroom and shower editorial. This will maximise exposure and result in a very focused and relevant campaign, reaching consumers interested and actively seeking inspiration for their bathrooms.
Kicking off this bold step into the consumer media world, Mira will be placing an impressive double page spread within Ideal Home, the UK’s best selling and award-winning home interest title.
“As the voice of the British home owner for over 80 years, we believe Ideal Home is the prime environment to position the Mira brand at this great stage of its development,” says Daniel Brohn, marketing director at Mira Showers.
“With a circulation of 231,643 it is believed to be the highest reaching UK home interest magazine, with readers who do their homework before embarking on projects and are looking for inspiration to help them make the most of their homes.”
Further information: www.mirashowers.com - 0845 600 6472
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