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RAK Ceramics’ virtual reality proves a hit with retailers
Published:  01 April, 2007

RAK Ceramics, the UK’s fastest growing bathroom brand, have been enjoying success with “Kitchen Draw” CAD design software.

Incorporating the entire RAK Ceramics tile and sanitaryware portfolio, the package enables RAK Ceramics dealers to quickly create complete 3-D room settings when selling to customers. The software’s “pay as you go” structure has also proved hugely popular, so in addition to a high level of functionality no capital outlay is required.

RAK Ceramics Managing Director Rob Jull says: “At the touch of a button, our dealers can now incorporate any RAK product from the entire range to create stunning 3-D bathroom designs. Customers can see exactly how these products will look in situ and because we supply a wide range of stylish tiles in addition to sanitaryware, retailers can design complete bathrooms using exclusively RAK Ceramics product. This means the overall look has a design synergy – and makes the installation so much easier because all the products are coming from one supplier.”

RAK Ceramics will be demonstrating the Kitchen Draw package on Stand F21 of EXPO.

Hotline no: 01730 815507
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