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Retailers have come a long way in a comparatively short space of time – not only in the use of CAD but also computer-aided business systems – from a cost efficiency aspect. They are realising that the real value in embracing new technology lies primarily in freeing up time to spend face-to-face with customers who are ever more demanding in their expectations.
The use of computers and the Internet in most areas of life is no longer the exception but has become very much the norm. This is being reflected in the way kitchen and bathroom retailers do business and particularly true with regard to the sales of appliances, for example, which has been well documented in recent months by the KBB press.
The benefits of harnessing technology include increasing output in terms of producing designs and drawings – and greater efficiency in generating estimates, bills of materials, invoicing and ordering.
And yet, as important as software development is – it cannot replace the human element. As the KBB market fully embraces technology to capture the interest of customers and draw them into the showroom, retailers will still work on the basis that building personal relationships – taking the time to find out what they really want – generates sales. Those who understand the true value of both, will prosper. This business is about people and that will never change – nor should it.
For further information, please call Sarah Jarvis at Planit International Ltd on 01233 649700 or visit www.planitsoftware.com
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