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Range cooker specialist Britannia is about to complete its biggest show vehicle tour to date. By the end of August, it will have visited over 120 stockists throughout the UK and Ireland. Displaying a wide selection of range cookers, hoods and built-in products, the show vehicle is designed to give retailers and consumers the opportunity to explore Britannia’s full portfolio.
With Britannia’s expert staff on hand, it is also a great opportunity for stockists to receive training on the products’ unique selling points.
Henneke Duistermaat, Director of Marketing at Britannia, comments: “The response from stockists has been extremely positive. We’ve sold more display cookers than ever before, with our latest model, the XG 110cm, performing particularly strongly.”
She continues: “This success underlines the importance of the tour. Retailers need to have a good understanding of new developments and trends but pressures on their time means they can’t always get to the design or kitchen shows. Having the lorry, however, means that we can bring the show to the retailer – allowing them to see at first hand all the latest models.”
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