The freestanding bath can be seen as an embodiment of how the market has progressed. In the 1980s it was synonymous with the reproduction Victorian roll top; today, the freestanding bath is far more cosmopolitan, embracing innovative contemporary design and cutting edge material construction. The freestanding bath has been transformed into an aspirational design centrepiece and this has been largely driven by investment in new product development – the desire to push the boundaries; to not just be just another “metoo” acrylic copy.

So why is freestanding so popular? Clearly, the answer lies in its differentiation from mass market alternatives. Whilst sales success is obviously influenced by quality and aesthetics, crucially, the real test of a bath is whether it can answer all the questions made by today’s sophisticated consumer. These include: Can I personalise the product? Has it got special options for feet and purpose-made brassware? How comfortable is it? And not least, will fit in my bathroom?

Dealers can make a huge difference to their bottom line by offering products that engage their customers and make them feel special. Never more so has the freestanding bath rightly deserved a place at the centre of the dream bathroom – and the dream showroom.

For further information contact 01952 221100 or visit www.vandabaths.com

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