|
Product development is based on having a sound understanding of the market and making a conscious decision to challenge. Innovating in a controlled way in such times is a pre-requisite” comments Graham Hackett, Marketing Manager of Manhattan Showers.
Graham continues: “Identifying what the market requires and the desire to inject fresh looking products in 2010 will mark the start of an intense year of product development and associated activity from Manhattan Showers.”
The first part of the new products program will be shower trays. Traditionally manufactured from ceramic materials and stone resin, shower trays were often deemed by plumbers and installers as hassle as they were so heavy that they were cumbersome and often difficult to lift and fit. Nowadays, trays are lighter and much easier to handle.
This is certainly the case for Duralite Trays from Manhattan Showers as they embark on ‘series 2’, an even lighter range with identical benefits which Duralite has become renowned for.
Graham Starkey, Technical Director of Manhattan felt that the market offering of shower trays did not quite meet the exacting standards of enclosures available and some 5 years ago the team at Manhattan embarked upon creating an unrivalled range of trays to partner their popular range of shower enclosures; “When building a house you have to start with good solid foundations and the same theory applies when installing a shower enclosure, we wanted something different and commercial, hence the birth of Manhattan’s Duralite range of shower trays.”
Design-wise Duralite trays are smooth and sleek to complement today’s minimalist style enclosures. The unique award-winning ‘concealed waste’ is a stylish and practical feature to replace the standard ‘mushroom’ waste. It ingeniously houses a removable hair trap to aid cleaning and the discreet cover adds a further touch of style.
The iconic range of Duralite trays consists of many different shapes and sizes which together can be partnered with over 200 Manhattan enclosure options! And, although Duralite trays can be installed with other brands of enclosures, Manhattan is so confident of the compatibility between their trays and enclosures that when fitted together – they offer an unbeatable lifetime guarantee! It’s a win-win scenario for both the customer and the installer!
More recently, the movement towards wet room style showering areas has resulted in the need for manufacturers to adapt their product offering and Manhattan is no exception. Research has shown that although UK consumers may aspire to have a wetroom ‘look’, many prefer the security of a wetroom panel and/or tray rather than going to the cost of tanking and putting their faith in the plumber to install correctly.
Trouble-free fitting for the installer and cheaper for the consumer, the Duralite range remains competitive by the introduction of a Hi/Lo fitment option with all trays which means that each is supplied with both Hi and Lo leg sets in one box, offering the consumer choice whilst providing a solution to a problematic area for installers.
With easi-fit panels allowing simple access to the underside of the tray and an optional self adhesive tiling upstand, Duralite has won the confidence of the installer and consumer alike - outstanding products at realistic prices!
01282 605000
TEXT BK420 TO 62244 FREE
- Ours Sanitary Ware Aquires Middlewich
- New UK Designed and Manufactured Linear Drain...
- Style, innovation and quality from Matki Show...
- MX Group – A growing influence in the bathroo...
- Replacement shower solutions from Triton
- Dural UK Ltd, Linear Shower Drainage Systems
- New generation extraction from Westin Design
- AN IDEAL WORLD
- The Hoover All in One
- PASA XP from KERMI
