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Premium appliance manufacturer Miele proved their worth after winning Best Domestic Appliance Brand at the first ever Which? Awards, set up to recognise and congratulate companies that have excelled throughout the last year.
With a short list including many well-known brands, Miele outshone all its competitors with “outstanding quality across a wide range of products for the home” according to Which? themselves!
The win comes after an incredible 18 Best Buy awards across seven categories for Miele – twice as many as their nearest competitor. Miele products have also been voted best on test in a record-breaking four categories.
The prestigious award ceremony was presented by newsreader Fiona Bruce at The British Museum in London and was attended by an array of representatives from many well known organisations all hoping to walk away with the first ever Which? Award.
John Kershaw, Head of Marketing for Miele, comments: “Miele have achieved numerous Which? Best Buy recognitions over the years, but receiving the first ever award for Best Domestic Appliance Brand really is the icing on top of the cake.”
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