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Accessories after the fact
Comment by PAUL THROWER, Business Development Manager, Miller from SwedenLtd.
Published:  28 February, 2010

The first point is the term accessory; which smacks at something the customer can take or leave. We make jokes about teenagers keeping everything on the ‘floordrobe’ but most people are not content to leave their towels, tooth brushes and toiletries on the bathroom floor. We certainly need to take accessories far more seriously as necessities and as an important and profitable part of the complete bathroom sale. For if we do not, other retail outlets will surely profit from the oversight.

Here at Miller from Sweden we have deliberately pitched our business to help our retailers maximise their sales with thirteen different accessory ranges to meet customer needs. Our ethos is not only to create designs from classic to cutting edge, but also to offer outstanding value for money across different price points. Two of our collections offer a one year guarantee, three move up to a five year guarantee and the eight flagship ranges, all crafted from solid brass, carry a full ten year warranty. As a result, Miller retailers have the right tools to match their customer’s aspirations and successfully make the sale. For the professional, there are also three ranges with the exclusive Miller ‘Full Fix’ system to prevent the fitting twisting loose; a boon in heavy traffic installations.

In addition to these wall mounted collections, Miller offer a large range of shelves, free standing bathroom accessories as well as wall mounted and free standing mirrors. A huge seller has been the Classic basket collection, a range of 5 high quality, practical products, reflecting the increase in wet room & shower installations over the last 12 months. The success of Miller from Sweden is the great combination of Scandinavian design, quality & attention to detail, as well as value for money and a UK subsidiary that delivers promptly from stock.

For further information, please contact 01844 264800 or visit www.millerbathrooms.co.uk







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