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A German name means quality and technical innovation
Comment by MARK BOOTH, Sales & Marketing Director, Alape
Published:  28 February, 2010

While the Italians are renowned for their flair and passion for high-design, the Germans pride themselves on quality and technical innovation. From car manufacturing to architecture, the precision, detail and thought that goes into their work is evident from the final result and this dedication for excellence has ensured German product is sought after all around the world.

Germanic influences have worked their way into the world of interiors over the past few years, with presence currently at an all time high. Particularly in the bathroom and kitchen markets, appliance and sanitaryware manufacturers play an integral role.

As consumers make demands for better quality, more reliable products that will last, retail showrooms look to German companies to fulfil these needs. Furthermore, efficient manufacturing methods and strong eco-policies also help to keep prices down, keeping consumers happy on all accounts.

It is true that quality is at the forefront of every decision with only the finest materials chosen for production, millions invested in manufacturing techniques and a mission to incorporate the very latest cutting edge technology year-on-year. However German Designers also understand the important of aesthetics. Especially where kitchens and bathrooms are concerned, German Designers excel and are now called upon to produce the most visually stimulating and unique pieces that stand out from the crowd.

Generally associated with bold, industrial styling, 2009 welcomed a flood of slightly more elegant designs from leading German design houses and its likely this trend will continue well into 2010.

For further information, please contact 02476 717 129 or visit www.alape.co.uk







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