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TOTO’s unique technology is introduced to the UK
Published:  21 January, 2010

Japanese bathroom brand TOTO has ‘moved’ into London with two UK firsts: the opening of a gallery space within prestigious British retailer C.P. Hart and an office in Clerkenwell headed up by UK general manager Jill Player-Bishop.

TOTO’s contemporary lifestyle display includes its ‘intelligent’ bathroom products - the NEOREST Series/LE and SE ranges. The exciting partnership with C.P. Hart allows consumers the chance to see products such as the WASHLET hygienic technology, which is said to be already revolutionising bathroom culture around the world.

Two fully functioning toilets have been installed in the C.P. Hart cloakrooms: the NEOREST Series/SE and the NEOREST Series/LE - enabling customers to experience first hand the benefits of TOTO’s Clean Technology ethos and innovative features such as automatically opening and closing toilet lids, Tornado Flush, an automatic power deodoriser, heated seats and automatic flushing. Visitors will also be able to view these functions on products displayed at the Clerkenwell office.

Occupying 42 square metres at C.P. Hart, the TOTO display includes a full NEOREST Series/LE suite comprising bathtub, washbasin, shower and WASHLET-integrated toilet. Two brand walls feature screens playing TOTO’s specially commissioned animated film created by Kuntzel + Deygas in addition to a series of technology animations.

The NEOREST Series/LE range is part of TOTO’s luxury product range incorporating LUMINIST – an innovative epoxy resin material with a glass-like translucent quality, excellent durability and extreme heat resistance. Visually, LUMINIST allows for new dimensions in interior lighting, as it can be lit from below, creating subtle, ambient atmospheres.

Five variations of TOTO’s Self Power faucets, said to contain one of the world’s smallest micro-sensors, are also on display at the Clerkenwell office.

+44 (0)1937 541 688

eu.toto.com

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