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Kaldewei, Europe’s leader for baths, has been proactive with their sales teams in 2009 gaining displays up and down the country for the new Conoflat resulting in the most successful launch of any Kaldewei shower tray to date. In addition to the cutting-edge shower tray design with its super-flat profile offered in 17 different sizes, Kaldewei has also invested in creating in-store theatre to help pull sales through for the retailer.
For every Conoflat sold before 31st March 2010, the retailer and consumer will be entered into a prize draw to win a top of the range flat screen TV and the consumer also receives a free pampering gift for their bathroom. Point of sale material including A1 posters and brochure dispensers have a luxurious and high impact design to attract customers to the product, inform them of the benefits and tempt them further with the promotion. Martin Russell, Kaldewei UK Managing Director, comments, “This marks the beginning of a more integrated approach to selling from Kaldewei where we give our customers tools at every step of the way to help them achieve maximum results. Crucially, this also includes large stocks of the product held at key distributors for fast delivery.”
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