The outcome of Blum’s consumer marketing campaign has become increasing awareness among kitchen buyers in relation to planning kitchens around adequate and intelligent storage. Traditionally new kitchen buyers would concentrate almost exclusively on the exterior look of the kitchen and many of them (66% according to a Blum commissioned independent international survey) were ultimately let down by the lack of storage space after the kitchen was fitted.

Blum’s peerless products are designed to maximise the potential of the internal cabinet volume by using the space to store items logically, with complete ease of access and with systems that offer perfect motion and pleasure of use. To this end Blum’s full extension Tandem drawerbox and pull-out systems with integrated BUMOTION soft close, special storage units like the SPACE CORNER, plinth drawers and under-sink solutions, and the superlative four AVENTOS lift solutions for wall cabinets all combine to make kitchen use a pleasure.

As more consumers become educated to these benefits, forward looking manufacturers are including them in their designs and encouraging retailers to use the advantages for powerful sales arguments which allow them to actually add value to their margins rather than engage in debilitating discount competition.

The pinnacle of this is Blum’s DYANAMIC SPACE® system for modern kitchen planning based on allocating storage according to five logical zones of activity in today’s kitchen. Dynamic Space accredited retailers are now acknowledging distinct sales improvements by engaging with prospective kitchen buyers through Dynamic Space.

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