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It sounds like the proverbial chicken and egg quandary but at Wilsonart the question of which comes first, the texture or the design remains firmly in focus. In reality both are equally important and are the main drivers in the company’s unique innovation process, a process that singles out the look and feel of today’s modern worktop surface.
Wilsonart has developed a range of surfaces based on a very simple observation. Continuous research into new materials and colour trends provide the inspiration to create a laminate surface that appears more natural. Each design is individual and to express it’s individuality a dedicated surface texture is applied to enhance its overall appeal.
Tim Pearson, Worktop Business Manager, comments: “Over the last few years we have focused intensively on our approach to texture and design development with a desire to push the boundaries of surface technology to new heights. One example of this work has been the recent launch of our Deepstar and Quarry products, now established favourites with a number of customers.
“We are currently working on a selection of rich, exotic wood designs combined with our EM texture, creating a remarkable look and feel of natural wood at a fraction of the cost of solid wood worktops.”
Other developments include a range of “Silver Crystal” designs, a new sparkling metallic surface available in the latest ultraabrasion resistant high gloss texture. Wooden Spirit is the name given to a new heavy grained wood texture that combines perfectly with high relief wood effects.
For further information or samples of the new Wilsonart worktop developments contact Wilsonart sales on 01388 774661, email samples@wilsonart.co.uk or visit www.wilsonart.co.uk
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