Developed in parallel with a new corporate identity for Bushboard, the new look Prima range showcases the brand’s expertise in high print definition giving accurate reproduction of stones, granites and woodgrain decors in 14 new additions. Central to the re-launch is the innovative new Riverwash texture that features on six new stone effects and which totally differentiate the brand.

Says Neil Horton, Commercial Director at Bushboard: “We have built on Prima’s strengths for classic and stylish looks in stone and woodgrains. Riverwash is a totally innovative and beautifully tactile 3D texture that gives these worksurfaces a very distinctive quality, allowing designers a new degree of design exclusivity.”

New to the 50-strong Prima line-up are the six Riverwash stones, three high gloss effects in Olympus, Italian Marble and Amber Kashmir, plus trend-led woodgrains in wenge, walnut and zebrano. Worksurfaces are available in 3m, 3.6m and 4.1m lengths in widths of 600, 665 and 900mm. Significantly, Prima also now offers 33 designs in matching upstands, reflecting the immense rise in popularity for this product. The full Prima offer is available ex-stock nationwide through 24 distributors.

For the retailer, Bushboard has a professional and comprehensive support package. This includes a 20-page brochure, A6 samples and laminate swatches, a freestanding display stand containing the entire range in 195 x 135mm sample blocks. Bushboard also has a dedicated Customer Service Team on hand to provide product and technical support to retailers and consumers over the telephone, as well as despatching samples and information within 24 hours.

For more information on Bushboard products, please contact the Customer Service Team on 01933 232242, e-mail worktopsamples@bushboard.co.uk or log on to www.bushboard.co.uk
Enquiry no: 21

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