Unchanged for almost ten years, the popular Belling aesthetic has been updated and given a modern designer makeover, creating a unified look across all built-in and 60cm freestanding products.

All gas appliances in the range are FSD compliant and all electric products are A rated for energy efficiency. Products within the collection are available in gas and electric fuel options and a number of finishes. For ease of use, models with side opening doors have been introduced and improved ergonomically designed handles and knobs feature on all models.

In a first for Belling and the UK market, the company has launched a 60cm wide Freestanding Double Oven with Induction Hotplate and the PBi60 mk2 and PBi60R built in induction hobs which offer the consumer the option of touch control with a unique ‘power slider' control function or the simplicity of rotary controls.

In a move that is set to shake up the market, Belling has launched the totally unique Eco Induction Oven, a 60cm built-in oven that uses 50 per cent less energy than an A rated oven. The patent pending 6-in-1 oven is a world first and takes induction technology into an oven cavity for the first time. The BI60i is capable of slow cooking, roasting, grilling, steaming, fan cooking and baking casseroles.

Other highlights of the collection include the Belling Butler, a 700mm wide portable serving station offering a new take on the hostess trolley. Featuring a hotplate and two heated internal shelves, the product will offer consumers a modern alternative to a traditional product.

And for something completely different, Belling has launched the Media Chef, an interactive digital cookbook allowing the user to pause, play and rewind a series of video recipes cooked by chefs, including exclusive recipes from Brian Turner. The cook-a-long product comes complete with over 48 recipes and also doubles up as an MP3 player, digital photo frame and calendar.

Steve Dickson, Commercial Manager for Belling said:"This is a very exciting time for Belling, the contemporary aesthetic has captured what consumers already love about Belling whilst bringing the nation's favourite cooking brand up-to-date. The innovative products we've launched will take Belling into completely new territory. We've launched four new induction products that are genuine firsts for the brand and the UK market. In addition, our design team have created the Media Chef and the Belling Servery, departures from our traditional offering but products that we're confident will capture the consumer's imagination.

0844 8153746

www.belling.co.uk

Enquiry no: 409

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