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Enclosure market shows substantial growth
By VIC RITCHIE, Sales Director, Sovereign Showers
Published:  01 July, 2007

During the last decade the shower enclosure market has continued to show substantial growth year on year. This is wholly due to the fact that bathrooms and en suite shower rooms have now become an integral part of the family home and today’s hectic lifestyle.

Indeed, when you consider key benefits of showering such as convenience, hygiene and economy, it’s hardly surprising that the bathroom is second only to the kitchen in terms of importance with many potential house buyers!

The discerning public’s aspirations and perceived requirements are no longer satisfied with a simplistic showering unit. They are seeking style, elegance, and superior quality packaged at a price to suit every pocket. Whilst sales of standard shower doors continue to prosper in the marketplace in general, the growth in sales of quadrants, bow-fronts and walk-in enclosures confirms this trend.

Fully framed enclosures favoured by the specification market because of their high degree of adjustability are still very popular, but in response to the ever-evolving consumer demand for more luxurious showering environments, design elements have seen diversification from standard sized to larger, more spacious enclosures.

The minimalist look is very much in vogue, cleverly crafted using low level walk-in shower trays, semi-frameless aluminium surrounds and an abundance of 6mm toughened clear safety glass to further create the illusion of space. Streamlined polished silver handles add a certain je ne sais quoi to complement this contemporary look.

For more information on the Sovereign portfolio of products contact Sovereign Showers on 0161-304 5690 or e-mail vicritchie@sovereignshowers.co.uk







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