We have emerged from a consumerist phase with products being bought and replaced on a regular basis in the way our parents would never have done. Now consumers are placing greater value on what they buy and in doing so look for brands to have confidence in. We are just entering our 250th year of Carron heritage in manufacturing and so we can proudly say that our brand proposition for long lasting quality has never been stronger!

All manufacturers recognise that undermount sinks are the juggernaut that is just not slowing down and continue to broaden their offer. New generation solid surfacing which is more affordable is opening up greater sales opportunities in the mainstream market for undermounts and it's important for manufacturers to match this value proposition with the right sinks, such as our Deca range, which combine contemporary linear styling with an appealing price and helps retailers add value to their kitchen sale. Granite undermounts are also growing in popularity because they offer design variation within a mainstream look. Colour-wise, the market has moved to neutral shades of white, beige and grey and we don't see that changing for some time because they offer the longevity that the new breed of consumer now seeks.

For further information, please contact 01324 638 321 or visit www.carron.com

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