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Bristan continues to invest in consumer marketing with the launch of Be Inspired, a dedicated consumer magazine aimed at creating stand out, boosting brand awareness and providing the trade with a valuable selling tool.
Packed full of practical tips and advice and stylish new, aspirational photography, the 20 page magazine replaces the company's Bathroom Directory and will be published twice-yearly to reflect Spring/Summer and Autumn/Winter trends.
The launch edition is available now, and showcases new Bristan products including the Prism Black and Prism White brassware collection, the water saving ecosmart range and the easy to use, inclusively designed iD collection. The magazine also includes trends updates, bathroom planning advice and an ‘Ask the Experts' column aimed at solving common bathroom dilemmas.
Judith Gibbons, head of marketing at Bristan, said: "Investment in brand difference is absolutely crucial. By launching our own consumer magazine, we have taken a huge step in creating stand-out for the brand and engaging with the consumer. Featuring plenty of product photography of our key ranges along with practical, friendly advice, Be Inspired provides our trade customers with a valuable selling tool that we believe will be more effective than a standard product brochure."
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