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Victoria & Albert's completely refitted display vehicle is off on a tour of Europe and the UK. The van will be visiting southern England in June, then on to France and Switzerland in July and finishing in Northern England and Ireland in August and September.
Packed with products launched at ISH Frankfurt, the vehicle gives retailers across the UK the chance to take a closer look at what's new from Victoria & Albert. This includes the fabulous Ravello bath complete with matching 60cm basin, along with the opulent ios 80 basin complementing the popular 1,500mm ios bath. Also on board will be the latest Victoria & Albert point of sale materials, including banners and an actual volcanic limestone display that explains the unique qualities of QUARRYCAST®.
"We know that very few UK retailers got to ISH this year," says Marketing Manager Jonathan Carter, "so a visit from the display van is our way of providing a personal introduction to what's new from Victoria & Albert."
"Co-ordinated design is the big thing for 2009 and we are very proud of our QUARRYCAST® basins for Napoli, Ravello, ios and Amalfi models. We've also had a great response from the new point of sale material as an invaluable selling tool. There really is a story to tell with QUARRYCAST® and telling it with a real rock is a fantastic way to get consumers to understand what makes the Victoria & Albert brand so special."
Retailers who would like a visit from Victoria & Albert simply need to call the UK Sales Office on 01952 221100 to check availability.
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