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EnviroProducts maximises spring cleaning sales
Published:  08 May, 2009

EnviroProducts, the manufacturers of eco-friendly E-cloth, have launched two on-pack spring cleaning promotional activities, which will run for the season, helping to strengthen its position as the number one brand within the chemical free cleaning cloth category to maximise sales, during the key cleaning season.

The on-pack single cloth and twin cloth product promotions will help to highlight E-cloth's key brand message of ‘perfect cleaning with just water', while appealing to its target audience of female homemakers. The single product promotion offers customers the chance to win one of 1,000 prizes including 800 spa experiences and will run across E-cloth's core products; General Purpose Cloth, Glass & Polish Cloth, Antibacterial Cloth and Dusters. The twin pack promotion will run across the following E-cloth packs; Kitchen, Bathroom, Window and the General Purpose Cloths 4-pack; giving away a free laundry bags in pack worth £1.99, to keep your E-cloths clean.

Both promotions will be communicated through on-pack stickers, with additional POS support being provided. In pack for the singles is a ‘scratch-off' unique code allowing consumers to find out if they are winners by text, phone or website. Details of new product launches will also be included on the in pack leaflets as well as the chance to win one of 50 of the new products.

01892 893131

www.e-cloth.com







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