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An unprecedented success! Blum’s 2007 Interzum exhibit drew record visitors both internationally and from the UK.
Stunning new exhibition Halls gave Blum the opportunity to create their most impressive ever stand under the banner of “Perfecting Motion From Within” with dual displays of products and concepts that had visitors in awe of some of the ideas and actions.
The introduction to the stand was a welcoming public area and reception – comfortable yet corporate and naturally bridging the entrance aisle to the huge Hall. Visitors were then conducted on a logically progressive tour on either the left or right hand side of the stand where they were shown and used products.
One of the four award winning products was the “TANDEMBOX intivo” (pictured) which offers both designers and manufacturers exceptional opportunities for product differentiation for the sides of high-fronted pullouts. This concept provides opportunities for new colours and materials including Silke White, Ice Silver, Terra Black and Glass. A stunning leather drawer interior in combination with the Terra Black was on display.
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