For new member Kuchen Kraft, based in Oundle, Northamptonshire the added peace of mind that Association membership brings to potential customers combined with the comprehensive insurance package has provided a welcome boost to his business.

Kuchen Kraft joined the KBSA in November and supplies top quality kitchens by Beckermann, Second Nature and Wentworth Kitchens from a high street showroom .

Owner Guy Bolsover comments: "We have been running our showroom since 2004 and have been very successful. Even though we have not yet been affected by the credit crunch, we realise that times are tough and the High Street is increasingly competitive.

"We have found that becoming a member of the association has benefitted us in many ways. For example, it makes us stand out from the competition when trying to secure a sale. Consumers have more confidence in spending their money when they see that we offer such extensive consumer protection via ConsumerCare Plus, and the TrustMark accreditation gives us additional third part accreditation as it is a nationally recognised government backed scheme.

 "I have always known about the KBSA and was previously a corporate member through AEG. When we set up Kuchen Kraft we knew that the KBSA was the best choice for comprehensive consumer protection and offers a host of other business benefits. For us it sends out the message to consumers of quality and professionalism. It is the ABTA of our industry."

For further information, please go to the KBSA website at www.kbsa.org.uk

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