As the population has grown, so too has our water consumption, rising by one per cent year-on-year since 1930. We each use an average of 150 litres every day but there are plans afoot to introduce a minimum standard of 125 litres per person per day in new homes.

The number of domestic properties in the UK has also increased by 30 per cent in the last 30 years and forecasters predict that we will need an extra 220,000 households per year to accommodate the growing population during the next 20 years. Also, the majority must be single households and some research suggests that water use in a single person household is typically 40 per cent higher that the average per capita consumption in a two person household.

You can use this shift to your advantage. By being aware of water saving and ensuring you are familiar with the latest products and technology, you can communicate convincingly to customers and explain that in addition to protecting the environment, water saving taps and showers can save money on water (if metered) and on the energy used to heat water. Most hot water used in the bathroom is for showering, so it makes complete sense to have a water saving shower.

For further information, please contact 0870 848 8400 or visit www.devatap.com

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