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Back by popular demand, Miele is running its successful Le Creuset saucepan promotion on all induction hobs sold between 1st March and 31st August 2009.
This year the promotion is bigger and better as the consumer is being offered a choice between a set of three stainless steel pans or three of Le Creuset's legendary cast iron pans, with a choice of 7 colours. The saucepans have an approximate value of £175.
Consumers are becoming more aware of the numerous benefits of induction technology, and induction hob sales continue to be a significant growth area. Neil Pooley, Miele Product Manager comments, "Exciting promotions like these provide retailers with an additional sales tool in order to build interest in higher value models. What's more, the saucepan offer addresses the concerns of the consumer about the suitability of their existing cookware".
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