The modern lifestyle is a major factor in the shift towards larger cooling appliances - with less regular grocery shopping trips and the credit crunch encouraging at-home entertaining, there is an increased desire for bigger kitchens with dining space and everything to hand. At the other end of the scale, sales of more compact, space-saving appliances are also experiencing growth, as owners of the UK's smaller kitchens seek to make the most of every available inch.

In the main, the most popular models are traditionally-coloured and combine cutting-edge technology, practical functionality and sophisticated design. Stainless steel remains extremely popular.

Cooling products have changed considerably in the last decade. Our ever-evolving, fast-paced modern lifestyle demands almost self-maintaining products and features. Features such as safety shelving, automatic defrost and No Frost are basic requirements, with technologies such as antibacterial linings and the optimised Air System for even distribution of cold air being requested more than ever.

The environment is the highest rising concern for consumers, as more search for the most efficient appliance within their budget.

Lifestyle developments, along with technological and material advances can only continue to drive design and innovation forward over the coming years. In the meantime, consumers will be pleased with lower running costs from greater energy efficiency, and in today's marketplace, longevity is key - longer guarantees with quality after sales care are vitally important.

For further information, please contact 01865 339332 or visit www.amica-international.co.uk

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