Burbidge gets personal with new customer communications

Published: 13 January, 2009

As part of its ongoing commitment to provide retailers with an unrivalled personalised service, Burbidge is launching a new customer communication programme to support smaller retailers, amid the increasingly difficult retail climate.

While retaining her role as marketing assistant at Burbidge, Kate Lily assumes responsibility for heading up a sophisticated, pro-active communications programme for smaller retailers. In a pioneering new move for the company, Kate will act as a personal contact for all smaller customers, maintaining communications at regular ten week intervals, to update on product innovations and provide advice as needed.

Ben Burbidge, manager director at Burbidge adds: "At Burbidge, we consider customer relations to be just as important as the craftmanship that goes into each product. Too often, businesses tend to focus on their larger clients, but, particularly amid this turbulent industry climate, we feel it is equally important to reach out to our smaller customer base."

The company's products can be viewed in realistic room sets in its showroom in Coventry.

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www.burbidge.co.uk