Duravit is pursuing a strategy described by the company as ‘from Jeans to Dinner Jacket' meaning it will now provide products to serve all price points of the market. The sanitaryware and furniture collection called D-Code offers design, quality and value for customers with entry-level budgets for both domestic and commercial applications. Created by Sieger Design, D-Code is ‘designer jeans' for the bathroom and is geared towards creating a timeless element in our everyday lives. Duravit will also continue to provide innovative products to serve the luxury ‘Dinner Jacket' end of the market.