So when the economy slows it's those manufacturers, merchants, and retailers that provide the best products and services who will stand the best chance of surviving the downturn.

Yvonne Orgill, chief executive of the Bathroom Manufacturers Association (BMA) explains. "It wasn't long after the start of the credit crunch that we saw a huge increase in activity on the BMA websites and in enquiries coming though the switchboard in our headquarters in Stoke-on-Trent. Would-be bathroom buyers became more discerning and spent more time seeking out information and asking questions. They also began looking for economies by reducing their bathroom energy and water bills. The BMA has responded to this increasing demand for information."

The recently upgraded BMA websites are packed with unbiased and up-to-date help for consumers choosing their sparkling new dream bathroom. New advice pages give guidance into what to look out for and what to ask about in the bathroom showroom. All BMA member products are included as are clever links to member sites. The Water Efficient Product Labelling micro site also helps consumers choose those bathroom products which save their household bills.

"The BMA has responded to the demand and improved the information available so that all in the purchasing chain, during these uncertain times, will benefit," says Orgill.

For further information, please contact BMA on 01782 747123 or visit www.bathroom-association.org