Use KBB design software as a marketing tool to maximise sales opportunities in today's climate

Comment by CRAIG ROTHWELL, Planit Fusion

Published: 02 December, 2008

Our industry has thrived in recent years, however the current economic climate will undoubtedly impact on that growth. We must therefore identify opportunities during these times and focus on what is important within the industry in order to minimise the downturn's effect on business performance and profits.

As a more affordable alternative to moving house, many homeowners are choosing to invest in their current properties. This presents opportunities for KBB retailers and manufacturers. It is imperative that tempting and clever marketing tools are used to offer incentives to invest in home improvements.

KBB design and visualisation software allows manufacturers' products and ranges to be showcased in their best possible light. Competition is high and margins are tight, so you may only have one chance to impress a customer and get it right first time. The ease of use of a CAD system gives the designer the confidence to make effective presentations and translate enquiries into sales.

Design software such as Fusion, handles every element of a design, including the provision of an accurate inventory of parts (appliances, cabinets, worktops, lighting, flooring), as well as the ability to generate quotations, orders and invoices. Without doubt, such software has become a fundamental part of the sales and order fulfilment process, reducing time and costs in this area.

So, even in these difficult times, investing in KBB software will inevitably drive sales forward, especially as the benefits of technology continue to yield increasing returns in terms of speed, flexibility and functionality.

*Planit is a trademark used under license from Planit Holdings Limited

For further information, please contact 01233 635566, email fusionsales@2020.net or visit http://www.2020-fusion.com/