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Many grey consumers (the 50 - 65 year old age group) have paid off their mortgage, waved goodbye to their children and are on good salaries or pensions. They're buying into inclusive design, an excellent investment because it provides both for their present and future requirements, with well thought-out function, good quality and attractive styling of products. While their financial status may not be attainable by all, their purchasing criteria can certainly be followed.
Rising water rates and environmental considerations increasingly dictate that baths are a luxury, showers an essential. Walk-ins and large enclosures are hugely popular in Britain; they are easy to clean (a big plus) and come with a number of optional accessories, including seats. A big enclosure demands a big shower - a drencher - to complete the experience, whether soothing or stimulating. Colour is back, in tinted glass enclosures and also chromatherapy options.
Smart products such as these will always sell but people need the reassurance of value for money that justifies the outlay. Remind your customers that a house isn't just an asset or a liability and encourage them to learn the grey lesson - invest for the future, certainly, but in products that enable you to enjoy life here and now too.
For further information, please contact 01260 276188 or email hueppeuk@hueppe.com
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