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Diversifying your approach to creative kitchens
Comment by DARREN TAYLOR, Sales Director, Searle and Taylor Kitchens, Exclusive distributors of EWE
Published:  02 December, 2008

Advanced technology, touch and drive engineering, streamlined design and ergonomics - these are words that could easily describe the development of a supercar, but they actually relate to the latest in creative kitchens. Current trends in contemporary design incorporate a minimalist aesthetic together with more unusual finishes using the highest quality wood veneers and gloss or Mat Lacquers.

Over the past five years there has been a growing awareness of high-end cutting-edge design and potential customers are walking into specialists' showrooms and asking for the utmost in contemporary kitchens. It is therefore imperative that we as an industry offer a range of options and not just rely on a specific signature style.

As specialists in hand-built kitchens for over 18 years, we decided two years ago that our business would benefit by diversifying to offer an established contemporary brand that complemented our existing stable of quality products. Celebrating our first full year as exclusive distributors of EWE, an award-winning Austrian kitchen brand our sales have increased by 50% and we are now actively recruiting like-minded kitchen specialists to retail and display the brand throughout the UK. EWE is part of the Nobia Group, one of the world's largest kitchen companies with a fantastic reputation for service and quality. We offer full product and sales training and believe that the EWE brand delivers excellent quality for the price.

For further information, please contact: Searle & Taylor Kitchens 01962 850 851

http://www.searle-taylor.co.uk/







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