With considerable experience in the Ukraine as chief buyer and brand manager for Nike and a project manager for Intersport, Zhanna has been working in London for two years as a project manager, focusing on Russia, Ukraine and Kazakhstan for TMA Worldwide. She joins Aqualux as the brand moves into the growing Ukrainian market for the first time.

Working closely with leading Ukrainian bathroom retailer Agromat, Zhanna will be co-ordinating and translating the cross-cultural strategies. Agromat were one of the first companies set up in Ukraine to import ceramic and bathroom products 15 years ago and soon became the number one destination for Ukrainian consumers wanting to modernise or fit their bathrooms to a high spec.

Zhanna commented: "Traditionally, the Eastern European market has been dominated by small shops but companies like Agromat focus on style and choice, which is how they have become the market leaders, with an excellent reputation. It's the perfect fit for Aqualux, and I'm delighted that Agromat have chosen to deal directly with us."

Ukraine is one of the fastest growing markets in Europe, bucking the downward trends elsewhere. In the last 10 years the market has enjoyed a boom, particularly in the property, construction and the DIY sectors, while in Russia, the DIY retail business is worth more than £10 billion and it's still growing rapidly.

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