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Inspiring, incredibly stylish and memorable for all the right reasons, best described the launch of PWS' new contemporary signature collection. The leading kitchen distributor played host to more than 600 customers, suppliers and press at its Newton Aycliffe HQ, showcasing its eagerly awaited range.
The glittering event was the culmination of over 2 years of research, market reviews and product design to conceive Metris, the company's new flagship contemporary brand. Representing a £3m investment, the new brand takes a refreshing break from traditional kitchen planning. At its core Metris has six spectacular and highly distinctive signature looks, each a striking solution drawing on a powerful iconic influence. The launch event burst with excitement and glamour, a simply styled white backdrop mixed with sculptural pieces set the scene with the theme continuing with impeccable attention to detail throughout the hospitality area, menu and entertainment
Presented around 6 individual design themes the premium contemporary collection is supported by a significant stock commitment and comprehensive marketing package, bringing the best of European styling to the UK kitchen specialist.
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