He began his journey into the home interest sector with a job at kbb review where he built up his knowledge and a created a firm place for himself within this trade. After many years at the magazine, John set up on his own. Starting off in his back bedroom in 1995 selling product cards, he went from strength to strength, leading to the creation of Jasem Publishing and Jasem PR. After a successful period, the two companies were brought together.

Named after his family, Jasem Marketing Ltd was established in 1998 and with gaining account after account John was able to expand his business with extra staff and a brand new office. With John's drive and passion never faltering through any of life's hard steps, his business has flourished into a strong and striving company that will continue to do John proud.

If you would like to pay tribute to John, please visit www.justgiving.co.uk/jasemmarketing where donations and messages can be left.