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Amica proving popular choice in UK
New A+ Frost Free Elegance Refrigeration added to range
Published:  03 November, 2008

Amica, the leading Polish home appliances brand, has expanded its range of freestanding and built-in products in the UK marketplace.

With numerous awards and prizes for its products in Poland and all over Europe, Amica produces high quality, affordable cooking, refrigeration and laundry appliances, all rated A or above for energy efficiency and all of which come with a quality after sales service and a full two year parts and labour guarantee.

Simon Freear, Country Manager for Amica explains "Amica has been making appliances since 1945. The company has a heritage of fantastic quality, on a par with German brands, and due to the modern factories and attention to detail, Amica products are great value for money. Also, being focused on the independent channel, our retail customers have a rare profit opportunity."

Amica Cooking

Amica originally manufactured cooking products. The portfolio today includes freestanding and built-in ovens, hoods and a wide range of hobs, from market entry level to top end.

Oven features include retractable controls and electronic programmers for smooth-surface aesthetics. An automatic cooling system, closed door grilling, built-in temperature probe, telescopic racks and stay-cool oven door are all safety features while steam clean, rapid heat, induction and rotisserie functions make life much easier.

Amica's range of gas, electric, ceramic and induction hobs come in stainless steel and environmentally-friendly Schott ceramic glass for additional durability, safety and efficiency. Amica's frameless hobs add sophistication to any kitchen, some ceramic models featuring Amica's Touch Slider system - a set of flush, easy-clean touch-zones enabling precise slide control of any HiLight zone.

Amica Washing

Amica's laundry products include a slim-depth model, perfect for making more space in the kitchen, boiler cupboard or small studio apartment, with a variable spin speed, multifunctional LCD display, adjustable thermostat, automatic sensors for water and wash control, and a tilted drum for more efficient, 3D washing.

Brand New Cooling From Amica

The Amica Elegance range contains 27 models, available in white, and stainless steel with a coating specially formulated to resist finger marks.

The distinctive door shape of Elegance makes it stand out from other cooling products on the shop floor and every model is rated A+ for maximum energy efficiency.

Within the range are modern benefits such as Amica's Air System, which maintains optimum temperature on every shelf; a Fresh Zone to preserve products for up to three times longer; an antibacterial system and a No Frost system ensuring no need for defrosting.

Programmable super-cooling and super-freezing functions help preserve the nutritional values and taste of fresh foods, while the door ajar alarm, eco and holiday functions guarantee the lowest possible use of energy.

With extra-strong, overflow-protected adjustable glass safety shelves, unique Big Door bin storage to accommodate everything from baby food to 2-litre bottles, even a dedicated in-door pizza drawer, and electronic controls for precise performance, the Elegance range is stylish, practical, functional and of course comes with Amica's standard, full two year parts and labour guarantee.

Amica products are available from Portway Appliances - 01264 334596; BDC - 0870 240 1066, Inmans - 0114 254 2400 and RNW - 01244 535929.

01865 339332

http://www.amica-international.co.uk/

Enquiry no: 410







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